ActiveCampaign

Product Overview
ActiveCampaign is an integrated marketing automation, email marketing, and automated sales CRM platform. Leverages Predictive Content, a machine learning feature that predicts the most engaging message for each individual being emailed based on only a handful of user inputs. Manage their important core business functions across the entire customer lifecycle — all from phones. ActiveCampaign's partnership with Dubb lets ActiveCampaign users instantly share and track video content in any ActiveCampaign email campaign. ActiveCampaign enables businesses to build automations leveraging custom objects. With custom objects, businesses of all sizes can trigger automations from unique data specific to their business model.

• Email Segmentation - Increase click throughs and conversions by targeting specific groups of contacts.
• Dynamic Content - Keep campaigns current and automatically adapt content for individual contacts.
• Split Testing - Detailed engagement reports make it clear which version works best .
• Intelligent Automations - Provide countless options for what to automate.
• Site and Event Tracking - Log specific events using custom event calls from within mobile apps, custom backend services, and billing apps.
• Automation Segmentation - Segment by demographics, location, behavior, custom fields, and tags.
• Sales Automation - Assist your sales reps with automated actions based on contacts' emails, actions, and time within deals and stages.
• Contact Management - Drill down to specific groups of contacts and view the entire history of a specific contact.
• Contact and Lead Scoring - Maximize efficiency with an optimized sales process that focuses resources on the best leads.
• Email Designer – Built to prioritize easy-to-use features and reliable formatting to improve the customer, and user, experience.
• Sales Engagement Automation – Closes the gap between legacy account-based marketing and sales engagement solutions.
• Custom Objects – Enables businesses of all sizes to build and trigger automations from unique data specific to their business model.
• Pages templates – Helping businesses of all sizes create professionally designed landing pages that yield more conversions in less time.
• 250+ Email Templates

ActiveCampaign is an all-in-one marketing platform.