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Marketing Automation Platforms for B2C marketers

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Definition

A Marketing Automation Platform is a powerful, advanced end-to-end suite of tools, and in this section are packages designed for the needs of B2C marketers. These tools enable companies to acquire higher-scoring leads, maintain updated contact information and/or integrate with CRM systems, perform lead nurturing through automated email scheduling tools, and gain more conversions, all with less manpower and at lower cost per acquisition.

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Products

Act! Premium
By Act!
Act! Premium is a contact management solution that helps to organize prospect and customer details in one place so users can prioritize the day and market products and services more effectively, driving sales results while creating customers for life...
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Actito
By Actito
Actito is an advanced agile relationship marketing suite designed especially for the unique needs of today's data driven marketers. Actito can scale up to millions of contacts, make it easier to send personalised mailings and more.
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ActiveCampaign
By ActiveCampaign
ActiveCampaign is an integrated marketing automation, email marketing, and automated sales CRM platform. Leverages Predictive Content, a machine learning feature that predicts the most engaging message for each individual being emailed based on only ...
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Activecore Marketing Cloud
By Activecore
Activecore Marketing Cloud allows you to use DMP as a starting point, and then implement, measure, and analyze data all on one platform.
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ActiveDEMAND Agency Marketing platform
By ActiveDEMAND
ActiveDEMAND Agency Marketer is an integrated marketing platform designed for the marketing agency. ActiveDEMAND gives agencies a competitive advantage by helping deliver, and more importantly, demonstrate real value to clients.
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ActiveDEMAND Marketing Automation Platform
By ActiveDEMAND
ActiveDEMAND is a fully integrated, web-based marketing automation platform for small to medium sized businesses. Packed with features for streamlined campaign management, campaign recipes and attribution reporting, ActiveDEMAND enables even a sole p...
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Adabra
By Adabra
Adabra is a cloud-based AI marketing automation platform that allows e-commerce and lead generation websites to boost sales, thus creating unique and customized experiences for each user by coordinating and adapting marketing activities on all online...
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Adobe Campaign
By Adobe
With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want through email, push notification, in-app or any other channel critical to your business. Part of the Adobe Experienc...
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Adobe Marketing Cloud
By Adobe
Adobe Marketing Cloud is an integrated suite of products comprising a comprehensive, end-to-end marketing automation and management solution. The platform provides insights across a range of analytics, social media management, advertising campaign ma...
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ADOHM Marketing Automation
By ADOHM
ADOHM offers an AI-driven marketing automation solution. Create standardised appealing narratives and build meaningful and lasting user engagements across all channels and increase your ROI.
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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