Mobile Attribution

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Definition

Attribution tools credit sales conversions to the marketing channel through which the customer came prior to a purchase. In a mobile environment, these tools measure events such as app install, in-app purchase or number of repeat app launches or deletes.

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Products

Foursquare Location Intelligence for Enterprise is an attribution platform that uses location data to attribute in-store visits directly to specific media strategies, reach custom audiences based on where they go in the real world and measure results...
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Localytics is a comprehensive marketing platform that helps companies analyze mobile and web app usage, encourage action, and optimize user lifetime values. From predictive app analytics to attribution and CRM integrations, Localytics centralizes all...
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Adjust Mobile App Attribution gives mobile app marketers a better way to understand media performance across multiple advertising channels. Short and easy-to-read adjust URLs track any and all locations. New users are attributed a specific campaign a...
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Tapstream Attribution manages marketing analytics for both paid and organic user acquisition. See your most profitable user acquisition campaigns and ad partners, and earn more revenue by targeting only the best channels and driving paid, social, and...
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