Mobile Attribution

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Definition

Attribution tools credit sales conversions to the marketing channel through which the customer came prior to a purchase. In a mobile environment, these tools measure events such as app install, in-app purchase or number of repeat app launches or deletes.

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Products

Apsalar Mobile Marketing Cloud is a tool that measures how customers interact with mobile marketing campaigns. The modular platform combines app performance measurement, user insights, audience segmentation and sharing, Advanced marketing attribution...
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Foursquare Location Intelligence for Enterprise provides analysts and marketers with the tools and data to reach new audiences, understand consumers, build smarter apps, and make business decisions based on real-world patterns and behaviors. The plat...
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Killi is a mobile application developed by Freckle that allows consumers to take back control of their personal data. Consumers can now opt in and select specific pieces of personal information that they would like to share with brands in exchange fo...
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Localytics is a comprehensive marketing platform that helps companies analyze mobile and web app usage, encourage action, and optimize user lifetime values. From predictive app analytics to attribution and CRM integrations, Localytics centralizes all...
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adjust Mobile App Attribution gives mobile app marketers a better way to understand media performance across multiple advertising channels. Short and easy-to-read adjust URLs track any and all locations. New users are attributed a specific campaign a...
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Tapstream Attribution manages marketing analytics for both paid and organic user acquisition. See your most profitable user acquisition campaigns and ad partners, and earn more revenue by targeting only the best channels and driving paid, social, and...
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