Company Overview
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.
comScore Activation is a suite of pre-bid audience and content segments that enables clients to reach the right person in the right place with the right message. Powered by flagship products and proprietary contextualization technology, comScore Activation provides actionable page- and person-level insights to help media buyers and sellers improve campaign relevance and effectiveness in programmatic.
Comscore Branded Content™ analyses the effect of brand integrations across platforms and content types to help quantify the results of branded content, sponsorship and promotional campaigns. Comscore also provides a holistic view of the impact of branded content on the defined audience by calculating lift in consumers’ brand favorability, purchase consideration, and brand recall.
Comscore Everywhere is a unified cross-platform measurement solution that will provide a comprehensive, consistent, and deduplicated view of media consumption and audience intelligence—across media and screens—to accurately capture the realities of modern media consumption.
Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
Measure the consumption habits of your digital audience and your competitive set with insights into audience size, demographic composition and engagement, as well as Advanced Audience behaviors, lifestyles, and digital interests. MMX Multi-Platform offers comprehensive, person-level reporting across all devices and screens on all forms of digital content, providing metrics such as unique visitors, reach, time spent and cross-visitation.
Plan Metrix Multi-Platform is an advanced audience planning tool that combines consumer’s desktop and mobile behaviour with detailed information about their lifestyles, interests, attitudes and demographics for a unified digital view. Leveraging this comprehensive view of consumer behavior, marketers can generate stronger multi-platform media plans, identify advanced audience segments, and reach consumers across different platforms to achieve better ROI. In parallel, publishers can better demonstrate the value of their multi-platform audiences and can generate competitive comparisons.
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