Product Overview
Comscore Branded Content™ analyses the effect of brand integrations across platforms and content types to help quantify the results of branded content, sponsorship and promotional campaigns. Comscore also provides a holistic view of the impact of branded content on the defined audience by calculating lift in consumers’ brand favorability, purchase consideration, and brand recall.
Captures total effectiveness of ad campaigns so that decision-makers can quantify key business indicators and measure ad impact.
No technical expertise required
Instant
Marketing Function Metrics and Insights, Research
For Use ByCompany Type B2C, AGN
Market/Industry Specialization No market specialization
Current / Past Customers Carat