Company Overview
Proof is an analytics company specializing in discovering the cause and effect relationships between business, marketing, communications and sales data. Proof was founded by a team of business leaders, marketing leaders, data scientists and technologists in order to deliver clear evidence of the Business Value that Marketing and Communications create for shareholders and stakeholders.
Proof is a marketing mix modeling tool that demonstrates the business impact and value created by marketing, communications and other teams. Proof not only baselines precisely what marketing does, it can help model marketing strategies and spend across functions.
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