Marketing Resource Management (MRM) Platforms

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Definition

Marketing resource management (MRM) systems promise to enhance marketers' ability to optimize planning, budgeting, collaboration, and asset creation. MRM tools assist the management of marketing operations, such as planning, budgeting, content production, and process workflows. Source: Forrester

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Products

Silvercrest’s technological innovation and custom-built tools can simplify franchise brand’s national and local marketing needs. LMap is the only platform that allows brands to manage and access all of these needs from one portal: Territory & Data A...
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m-savvy is a marketing resource management solution that enables users to plan and organize marketing activities through all levels from annual plan to individual communications.
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By Strata
MarCom On Demand is a cloud-based marketing resource management solution that provides companies with an effective way to centrally manage their brand assets and measurably improve the customer experience.
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IntelligenceBank Marketing Operations Software is a Marketing Resource Management platform. IntelligenceBank includes a process to manage content, budgets, schedules and to distribute approved creative across multiple channels. Features include a Dig...
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MarketingBench is a marketing resource management platform that customizes, distributes and manages marketing assets for all kinds of distribution channels. The solution provides all of the relevant data from advertising, websites, landing pages, em...
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Marketingunity is a marketing resource management platform that optimizes profitability by enhancing both the efficiency and effectiveness of marketing and procurement teams.
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MarketPower is a market resource management solution that manages communication outputs across multiple channels bringing increased efficiency to the marketing department..
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Marketing Planner is a marketing resource management tool. Musqot enables marketing organizations seeking to plan, budget and manage marketing activities, replacing spreadsheets as the main format for documenting and sharing information about marketi...
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By Aprimo
Aprimo Productivity Management is a platform for managing marketing productivity. The platform offers automatically updates agile boards, calendars, timelines, and other tools to help your organization prioritize tasks and better collaborate on campa...
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By Proof
Proof is a marketing mix modeling tool that demonstrates the business impact and value created by marketing, communications and other teams. Proof not only baselines precisely what marketing does, it can help model marketing strategies and spend acro...
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