Marketing Resource Management (MRM) Platforms

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Definition

Marketing resource management (MRM) systems promise to enhance marketers' ability to optimize planning, budgeting, collaboration, and asset creation. (MRM) tools assist the management of marketing operations, such as planning, budgeting, content production, and process workflows. Source: Forrester

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Products

Allocadia Marketing Performance Management (MPM) is a single comprehensive solution for managing marketing efforts with a focus on ROI. Allocadia MPM enables business leaders and marketing teams to create, collaborate and share campaign plans that al...
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By Antura
Antura Projects is a complete solution for project, portfolio, and resource management. The platform helps marketers collaborate, manage and share documents, control marketing resources and manage costs, track billable hours, and plan projects in a t...
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By IBM
IBM Marketing Operations is an enterprise marketing operations software that provides control over marketing budgets and processes. The solution helps marketers align resources to objectives, streamline production processes, track budgets and expense...
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m-savvy is a marketing resource management solution that enables users to plan and organize marketing activities through all levels from annual plan to individual communications.
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By Strata
MarCom On Demand is a cloud-based marketing resource management solution that provides companies with an effective way to centrally manage their brand assets and measurably improve the customer experience.
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Marketing Content Hub integrates and blends boundaries between traditional marketing silos. It provides an integrated solution for Digital asset management (DAM), Marketing portal, Marketing resource management (MRM), Web to Print, Digital rights man...
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IntelligenceBank Marketing Operations Software is a Marketing Resource Management platform. IntelligenceBank includes a process to manage content, budgets, schedules and to distribute approved creative across multiple channels. Features include a Dig...
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MarketingBench is a marketing resource management platform that customizes, distributes and manages marketing assets for all kinds of distribution channels. The solution provides all of the relevant data from advertising, websites, landing pages, em...
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Marketingunity is a marketing resource management platform that optimizes profitability by enhancing both the efficiency and effectiveness of marketing and procurement teams.
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MarketPower is a market resource management solution that manages communication outputs across multiple channels bringing increased efficiency to the marketing department..
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