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Marketing Resource Management (MRM) Platforms

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Definition

Marketing resource management (MRM) systems promise to enhance marketers' ability to optimize planning, budgeting, collaboration, and asset creation. MRM tools assist the management of marketing operations, such as planning, budgeting, content production, and process workflows. Source: Forrester

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Products

MarCom On Demand
By Strata
MarCom On Demand is a cloud-based marketing resource management solution that provides companies with an effective way to centrally manage their brand assets and measurably improve the customer experience.
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Marketing Operations Software
By IntelligenceBank
IntelligenceBank Marketing Operations Software is a Marketing Resource Management platform. IntelligenceBank includes a process to manage content, budgets, schedules and to distribute approved creative across multiple channels. Features include a Dig...
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MarketingBench
By WebbMason Marketing
MarketingBench is a marketing resource management platform that customizes, distributes and manages marketing assets for all kinds of distribution channels. The solution provides all of the relevant data from advertising, websites, landing pages, em...
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Marketingunity
By Marketingunity
Marketingunity is a marketing resource management platform that optimizes profitability by enhancing both the efficiency and effectiveness of marketing and procurement teams.
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Musqot Marketing Planner
By Musqot Marketing Technology
Marketing Planner is a marketing resource management tool. Musqot enables marketing organizations seeking to plan, budget and manage marketing activities, replacing spreadsheets as the main format for documenting and sharing information about marketi...
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Productivity Management
By Aprimo
Aprimo Productivity Management is a platform for managing marketing productivity. The platform offers automatically updates agile boards, calendars, timelines, and other tools to help your organization prioritize tasks and better collaborate on campa...
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Proof
By Proof
Proof is a marketing mix modeling tool that demonstrates the business impact and value created by marketing, communications and other teams. Proof not only baselines precisely what marketing does, it can help model marketing strategies and spend acro...
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SAS 360 Plan
By SAS
SAS 360 is a Marketing Resource Management platform. SAS 360 has customer intelligence baked into he entire offering optimizing marketing operations from start to finish – from strategic planning and budgeting to resource and marketing content manage...
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ServiceNow Resource Management
By ServiceNow
ServiceNow is a resource management solution that helps project and resource managers create plans, request staffing for projects, and assign people to specific tasks. It provides a consolidated view of staff availability, allocation, and capacities ...
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Simple
By Simple
Simple is a web-based marketing performance management platform that enables enterprise marketing teams to create, prioritize, collaborate and execute marketing campaigns on time, within budget and on brand.
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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