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StratX Simulations

Paris, France
Company Overview
StratX Simulations designs action-based learning tools in marketing, strategy and innovation for live, realistic, and powerful learning experiences. Universities and business schools offer courses featuring StratX Simulations. The company was founded over 30 years ago that founder Jean-Claude Larréché, Alfred H. Heineken Professor of Marketing at INSEAD, began searching for ways to have students apply the business concepts he was teaching them in realistic contexts. The company is based in Paris.
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Products and Services


The Blue Ocean Strategy Simulation (BOSS) is business software that allows students and professionals to test new strategies and methods while respecting market realities. It's a game in which participants work in teams to manage a fictitious B2C company over a six-year period. The game was designed based on input from the authors of the bestselling book Blue Ocean Strategy, thought leaders in strategic thinking and team-building.
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Brand Pro

BrandPRO is a business simulation game in which participants must develop sound strategies for two brands over 5 simulated years, and get ahead of two virtual but fierce competitors. Totally web-based and paperless, BrandPRO is intuitive and easy to implement, will energize your program and generate excitement among simulation participants.
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Markops is entry-level marketing simulation software. The simulation focuses on key principles of operational marketing, and participating teams have to collaborate with a number of corporate and divisional levels including R&D, finance, HR, production, distribution and market research.
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Markstrat is a strategic marketing simulation game for B2B and B2C students and professionals. Test theories, make decisions and simulate marketing scenarios on all aspects of the business, from competitive forces to the effects of sales, distribution, R&D and advertising. In game play, each team’s actions will have direct consequences on the market, providing data for competitive analysis. Competitor actions and reactions, new product launches, sales and distribution strategies all define how teams will manage their own product portfolio, R&D projects, positioning, pricing and distribution channels.
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MixPRO is marketing mix simulation software. Useful for students as well as professionals, MixPRO guides an ideal marketing mix tactic for up to two brands with the objective to get ahead of virtual but fierce competitors. Using comprehensive information from reports and market studies, participants learn to identify what information is needed in order to understand internal and external triggers for success.
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