Product Overview
Markstrat is a strategic marketing simulation game for B2B and B2C students and professionals. Test theories, make decisions and simulate marketing scenarios on all aspects of the business, from competitive forces to the effects of sales, distribution, R&D and advertising. In game play, each team’s actions will have direct consequences on the market, providing data for competitive analysis. Competitor actions and reactions, new product launches, sales and distribution strategies all define how teams will manage their own product portfolio, R&D projects, positioning, pricing and distribution channels.
No technical expertise required
Instant