Product Overview
The Blue Ocean Strategy Simulation (BOSS) is business software that allows students and professionals to test new strategies and methods while respecting market realities. It's a game in which participants work in teams to manage a fictitious B2C company over a six-year period. The game was designed based on input from the authors of the bestselling book Blue Ocean Strategy, thought leaders in strategic thinking and team-building.
Companies have the option to create Blue Oceans in services and distribution and not only with their products, as most organizations still believe to this day. Most organizations limit their strategic options by focusing on only one dimension of strategy. They can rotate the creation of Blue Oceans between Products, Services and Delivery Platforms. Dramatic profit growth depends primarily on the strategic move.
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