Marketing Operations Hub

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Definition

Operations Management Hubs enable marketing departments to operate more efficiently and demonstrate greater accountability by optimizing marketing operations. Tools include planning and financial management, marketing reporting, and marketing analytics, including operational data from web, mobile, and social channels.

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Products

By IRIS
GearBox is the ultimate marketing logistics and P2P (procure-to-pay) platform. It manages your assets, complements your CRM efforts and brings all your marketing resources into a single interface. With convenient, single-sign-on access, there’s no ne...
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By SAS
SAS Marketing Operations Management enables marketing departments to operate more efficiently and demonstrate greater accountability by optimizing marketing operations end to end – from strategic planning and budgeting, to resource and marketing cont...
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Teradata’s Integrated Marketing Cloud is a centralized hub featuring data-driven tools and services that enable companies to streamline workflow, manage resources, acquire insights and respond to customers in real-time and across all channels with re...
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