Customer Modeling

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Definition

Customer Modeling tools identify behaviors of a segment of a population, and use that data to predict the future behavior of similar customers.

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Products

By ADARA
ADARA Magellan is a travel intelligence platform that extends beyond the web to engage buyers on mobile phones, tablets, social media and video. With Magellan, marketers can reach targeted audiences with relevant, timely messages across devices. ADAR...
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Alliant Engage is a solution for on-demand predictive data for improved lead conversion and lifetime value. On-demand data delivery from Alliant gives you exactly the insight you need to truly engage with your prospect and deliver precisely the right...
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Audiense Connect helps brands develop their target audience to increase share of market and raise brand awareness. Audiense's platform takes an audience-centric approach to identifying the right influencers to target, crafting the best acquisition st...
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CtrlShift is a proprietary data-driven marketing automation and programmatic solution that provides marketers and publishers access to rich audience segments at scale.
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CX Process is a process platform that provides the building blocks needed to create multi-channel customer journeys, bring them to life, and measure their impact continuously. CX Process is part of the Customer Experience Platform which helps custo...
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By IBM
IBM Predictive Customer Intelligence personalizes the customer experience by making recommendations that are most relevant to each unique customer based on their buying behavior, web activity, and social media presence. Using automation, this integra...
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A first-and-only proprietary tool designed to harness behavior data globally, IDIOM organizes billions of observed behavior traits to create individual portraits that are both wildly predictive and 100% accurate. IDIOM leverages real, observed b...
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Marketing Analysis Automation Software (MAAS) provides Customer Targeting models for direct marketers tapping its unique blend of analytical expertise and catalog marketing experience for results that are extremely profitable, robust and cost effecti...
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The Big Willow uncovers Buying Intent of purchasing teams who are researching specific problems and vendors. Buying Intent, often revealed upstream of the team's engagement with prospective vendors, drives optimization of sales and marketing investme...
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The Unified Customer Engagement Platform is a SaaS solution that helps users to optimize, personalize and contextualize customers’ digital experiences in real-time, across any channel. The proprietary solution empowers marketers, retailers, and publi...
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