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Customer Modeling

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Definition

Customer Modeling tools identify behaviors of a segment of a population, and use that data to predict the future behavior of similar customers.

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Products

Audiense Connect
By Audiense
Audiense Connect helps brands develop their target audience to increase share of market and raise brand awareness. Audiense's platform takes an audience-centric approach to identifying the right influencers to target, crafting the best acquisition st...
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CtrlShift
By CtrlShift
CtrlShift is a proprietary data-driven marketing automation and programmatic solution that provides marketers and publishers access to rich audience segments at scale.
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CX Process
By Aurea Software
CX Process is a process platform that provides the building blocks needed to create multi-channel customer journeys, bring them to life, and measure their impact continuously. CX Process is part of the Customer Experience Platform which helps custo...
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Marketing Analysis Automation Software (MAAS)
By Tricision
Marketing Analysis Automation Software (MAAS) provides Customer Targeting models for direct marketers tapping its unique blend of analytical expertise and catalog marketing experience for results that are extremely profitable, robust and cost effecti...
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MNTN Matched
By mntn
MNTN Matched is a platform that transforms the way brands connect with their audiences on television. MNTN Matched offers first-of-its-kind targeting that matches individual consumers with brands and products they are most likely to engage with and b...
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The Big Willow
By The Big Willow
The Big Willow uncovers Buying Intent of purchasing teams who are researching specific problems and vendors. Buying Intent, often revealed upstream of the team's engagement with prospective vendors, drives optimization of sales and marketing investme...
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Unified Customer Engagement Platform
By Dynamic Yield
The Unified Customer Engagement Platform is a SaaS solution that helps users to optimize, personalize and contextualize customers’ digital experiences in real-time, across any channel. The proprietary solution empowers marketers, retailers, and publi...
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Validar Event Insight
By Validar
Validar Event Insight offers real time and post event metrics that measure event performance. Validar gives marketers' attendees and leads control over how they're treated them post-event. The program helps segment your audience and leads based their...
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vCapture Lead Retrieval Suite
By Validar
vCapture Global is an alternative to renting lead retrieval at tradeshows. We fully customize this solution to be an extension of your existing CRM and Marketing Automation lead management foundation, and it can be used globally. We work directly wit...
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Wiland Digital Solutions
By Wiland
Wiland provides a marketing intelligence database that contains vast consumer, donor and subscriber transaction data that is continuously updated by nearly 3,000 clients. From this, Wiland builds precise predictive models to create and onboard online...
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