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Retail Marketing: Optimization

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Definition

Optimization tools for retail enable marketers to refine marketing campaigns. Tools may include features for targeting. 

 

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Products

Dropship Optimization
By Kaspien
Take a more aggressive, targeted approach to your catalog through Kaspien Dropship. Our program expands your brand presence across major marketplaces, captures additional sales, and enables you to respond quicker to consumer demand to maximize sales ...
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Google Optimize
By Google Inc
Google Optimize 360, part of the Google Marketing Platform, allows enterprises to optimize commerce websites. Run A/B, multivariate and redirect tests, customize the website experience for each audience, create custom audiences for Google Ads. Integr...
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Hyperlocal Marketing
By Sekel Tech
Enhance brand visibility via Organic Listings and Search Rankings
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MorphL
By MorphL
MorphL is an AI/ML platform that uses machine learning to increase engagement & conversion rates by predicting user behavior in digital products & services.
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Omni-channel Retail
By Sekel Tech
Engage with Customers across Platforms and Channels to Ensure Sales
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TCS Optumera
By Tata Consultancy Services
TCS Optumera is an AI-powered retail optimization suite that helps to optimize merchandising and supply chain decisions in an integrated manner.
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Tinyclues
By Tinyclues
Tinyclues is a scalable customer targeting solution. Via its predictive technology built with in-house machine-learning algorithms, Tinyclues allows any e-commerce website or retailer to optimize the targeting of its marketing campaigns.
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Yieldify Conversion Platform
By Yieldify
The Yieldify Conversion Platform is an award-winning solution for optimizing eCommerce customer journeys. It delivers website personalization and email remarketing solutions, both driven by behavioral segmentation. Drive more conversions, increase AO...
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