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Retail Marketing: Optimization

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Definition

Optimization tools for retail enable marketers to refine marketing campaigns. Tools may include features for targeting. 

 

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Products

Dropship Optimization
By Kaspien
Take a more aggressive, targeted approach to your catalog through Kaspien Dropship. Our program expands your brand presence across major marketplaces, captures additional sales, and enables you to respond quicker to consumer demand to maximize sales ...
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Google Optimize
By Google Inc
Google Optimize 360, part of the Google Marketing Platform, allows enterprises to optimize commerce websites. Run A/B, multivariate and redirect tests, customize the website experience for each audience, create custom audiences for Google Ads. Integr...
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Hyperlocal Marketing
By Sekel Tech
Enhance brand visibility via Organic Listings and Search Rankings
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MorphL
By MorphL
MorphL is an AI/ML platform that uses machine learning to increase engagement & conversion rates by predicting user behavior in digital products & services.
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Omni-channel Retail
By Sekel Tech
Engage with Customers across Platforms and Channels to Ensure Sales
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Sekel Tech's Listing Management Module
By Sekel Tech
Sekel Tech offers Dynamic Listing Management (DLM), a powerful solution that helps businesses manage and update their online listings. DLM optimises online presence, attracts more customers, and improves marketing efforts.
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Sekel Tech's Store Microsites Module
By Sekel Tech
Sekel Tech’s Dynamic Hyperlocal Store Microsite solution empowers businesses to boost hyperlocal marketing and drive sales. These small, interconnected websites, linked to a brand’s subdomain and store locator, create organic discovery, foot traffic,...
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Sekel Techs Customer Relation Management Module
By Sekel Tech
Supercharge Your Retail Business with AI-Powered Customer Engagement: When retailers face constraints in time and resources for digital solutions, Sekel’s groundbreaking AI-driven Hyperlocal CRM steps in. Our solution seamlessly bridges the gap, r...
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Sekel Techs Digital Campaigns Module
By Sekel Tech
Experience a revolution in digital advertising, where every dollar spent guarantees genuine human exposure while respecting privacy. Our precision targeting ensures personalized, context-rich engagement, leading to unprecedented conversion rates. ...
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TCS Optumera
By Tata Consultancy Services
TCS Optumera is an AI-powered retail optimization suite that helps to optimize merchandising and supply chain decisions in an integrated manner.
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