Retail Marketing: Optimization

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Definition

Optimization tools for retail enable marketers to refine marketing campaigns. Tools may include features for targeting. 

 

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Products

Dropship Optimization
By Kaspien
Take a more aggressive, targeted approach to your catalog through Kaspien Dropship. Our program expands your brand presence across major marketplaces, captures additional sales, and enables you to respond quicker to consumer demand to maximize sales ...
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Google Optimize
By Google Inc
Google Optimize 360, part of the Google Marketing Platform, allows enterprises to optimize commerce websites. Run A/B, multivariate and redirect tests, customize the website experience for each audience, create custom audiences for Google Ads. Integr...
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MorphL
By MorphL
MorphL is an AI/ML platform that uses machine learning to increase engagement & conversion rates by predicting user behavior in digital products & services.
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TCS Optumera
By Tata Consultancy Services
TCS Optumera is an AI-powered retail optimization suite that helps to optimize merchandising and supply chain decisions in an integrated manner.
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Tinyclues
By Tinyclues
Tinyclues is a scalable customer targeting solution. Via its predictive technology built with in-house machine-learning algorithms, Tinyclues allows any e-commerce website or retailer to optimize the targeting of its marketing campaigns.
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Yieldify Conversion Platform
By Yieldify
The Yieldify Conversion Platform is an award-winning solution for optimizing eCommerce customer journeys. It delivers website personalization and email remarketing solutions, both driven by behavioral segmentation. Drive more conversions, increase AO...
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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