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Direct Mail Advertising

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Definition

Direct Mail marketing campaigns include any printed promotional material delivered via the post directly to consumer homes and workplaces. Tools in this category automate the process of targeting messages via mailers. 

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Subcategories

Mailing Data Management & Distribution

Products

BM-Win Plus
By Hardin-Soft
BM-Win Plus is PAVE Certified Gold by the Post Office to handle 1st Class, Standard Class, and Non-Profit Automation, Non-Automation, Machinable and Non-Machinable, Letters, Flats, Cards, FCM Parcels, Sacks, Trays, Heavy Pieces, and Not Flat Machinab...
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cQuencer
By BCC Software
cQuencer is lightning fast statement processing software for high-volume mailers. cQuencer gives you the ability to control efficiency, accuracy, and economy of your high-volume, variable-weight mailing operations.
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DAT-MAIL
By WindowBook
DAT-MAIL is a complete Mailing Data Management software solution that provides real world solutions for any mailer who submits postage statements or Mail.dat® files to PostalOne!® to the USPS.
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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