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Group Buying

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Definition

Group Buying platforms allow businesses to offer services at a steep discount, allowing the concern to recoup some of the funds lost when services (plane seats, hotel rooms) are not used. The discount is received by the buyer when a minimum number of users buys the same product within a timeframe. Group Buying platforms are social, allowing new users to discover the products and services offered and share their finds on social media. Those owning the platform earn a percentage of each sale made by the business.

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Products

Groupon
By Groupon
Groupon is a group buying service. Groupon subscribers receive deeply discounted coupons for local goods and services in their email boxes, but those who click to buy the deal don't receive the deal until a predetermined quantity of other subscribers...
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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