Group Buying platforms allow businesses to offer services at a steep discount, allowing the concern to recoup some of the funds lost when services (plane seats, hotel rooms) are not used. The discount is received by the buyer when a minimum number of users buys the same product within a timeframe. Group Buying platforms are social, allowing new users to discover the products and services offered and share their finds on social media. Those owning the platform earn a percentage of each sale made by the business.