Groupon is a group buying service. Groupon subscribers receive deeply discounted coupons for local goods and services in their email boxes, but those who click to buy the deal don't receive the deal until a predetermined quantity of other subscribers also buy the same deal. Retail stores, massage therapists, beauty salons, and restaurants partner with Groupon in order to gain access to a new customer base.
Groupon's mission is to connect local commerce, increasing consumer buying power while driving more business to local merchants through price and discovery.
No technical expertise required
Marketing Function Customer AcquisitionFor Use By
Company Type B2B, B2C
Company Size Any size
Market/Industry Specialization No market specialization
CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.Read more ›
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