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Offer Optimization & Management

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Definition

Offer Optimization (OO) is used to determine the optimal pricing recommendations for promotions, markdowns or targeted offers.

Source: Oracle

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Products

Advanced Marketing Solution (AMS)
By NCR Corporation
NCR Advanced Marketing Solution (AMS) is a comprehensive, flexible and consumer-specific offer management solution. The solution allows retailers to streamline promotion delivery management by eliminating systems and business process, while also red...
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Appocalypsis
By Appocalypsis
Appocalypsis is a platform for making website tools to capture leads or support customer interactions. Appocalypsis offers hundreds of templated widgets for tools that pop up after a certain amount of time on site, or when the customer clicks on a sp...
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Exit Intelligence
By Exit Intelligence
Exit Intelligence helps ecommerce sites sell more by targeting behavior to increase email acquisition and conversion rates through a fully managed solution.
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ExitMonitor
By ExitMonitor
ExitMonitor is an offer optimization tool. Exit Monitor begins tracking visitor's mouse movement and velocity to determine their exact position on your page. Once an exit intent has been triggered by customer behavior, Exit Monitor displays a targete...
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Horizon SalesLift
By HTK
Horizon SalesLift predicts a customer’s discount sensitivity and likelihood to buy – ensuring offers only go to those who need the extra incentive. Whether it’s free shipping, exclusive offers or a tactic to increase new customer referrals – the righ...
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Reflektion
By Reflektion
Reflektion is a powerful engagement platform that influences buyer intent through timely, relevant content across all touchpoints. Reflektion’s customer data and insights enable you to unify each customer experience, ensuring every interaction is as ...
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RevTrax Offer Management Platform
By RevTrax
The RevTrax Offer Management Platform (OMP) delivers innovative, elegant and easy-to-use solutions for marketers, to turn digital offers to Smart Offers, incorporating dynamic content for a 1:1 marketing experience. Use the data you have to create an...
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SmartOffers
By RevTrax
SmartOffers is a personalized digital promotions solution from RevTrax. The platform is powered by an advanced algorithm that can target individual shoppers by analyzing online and offline purchase behavior in order to display promotions most likely ...
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Winbounce
By Winbounce
Winbounce is an offer optimization tool that offers enhanced engagement to site visitors, dropping the bounce rate. It is a set of widgets that users can customize and add to their website as required.
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