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Direct Mail Lead Management Tools

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Definition

Direct Mail Lead Management Tools allow marketers to automate the process of collecting leads, verifying physical addresses and tracking address changes for direct mail campaigns. Tools in this category may also include prepress and presort tools. 

See the Interactive Direct Mail Technology Stack on CabinetM. 
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Subcategories

Direct Mail Multichannel Audience

Products

NaviStone Personalized Postcards
By NaviStone
NaviStone is a retargeting tool that leverages direct mail engage website visitors. NaviStone Personalized Postcards offers a turn-key Postcard program that allows you to reach out to prospects and existing customers via direct mail. Postcard content...
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About

CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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