Sponsored Content & Advertorial

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Definition

Sponsored Content refers to any content that appears to be entertainment or editorial but is actually paid-for advertising. It's a specific kind of native advertising where the content tells a story that shows a brand in a positive light. Tools in this category are designed to automate and track the work required to find, engage, and transact with the right blogs and other online outlets for sponsored content and measure referral traffic and conversions.

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Products

By Cision
CisionPoint is an integrated portfolio of PR campaign management tools. Cision specializes in sponsored stories that seamlessly blend into a Facebook News Feed, or in-stream ads that look like tweets and convince users to follow a company, product, o...
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Cooperatize is a Sponsored Content marketplace. On Cooperatize, brands generate a content brief outlining the campaign needs, and bloggers respond, develop a piece of content that the brand can review, accept and buy.
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By IZEA
Izea offers a marketplace where bloggers and advertisers can connect. Advertisers looking to increase brand awareness can engage bloggers and social network influencers to spread the word about the brand. The bigger the blog following, the wider the ...
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NativeKit by Thoughtleadr is a full-featured native advertising platform purpose-built to integrate seamlessly into a publisher's content stream. ThoughtLeadr enables publishers to direct sell fully customized native ad units for desktop and mobile, ...
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LinkedIn Sponsored Content is a tool enabling users to publish content directly to a LinkedIn feed. The solution identifies prospects by targeting content based on up-to-date LinkedIn profiles, using fields like job title, industry, seniority, field ...
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