Sponsored Content & Advertorial

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Sponsored Content refers to any content that appears to be entertainment or editorial but is actually paid-for advertising. It's a specific kind of native advertising where the content tells a story that shows a brand in a positive light. Tools in this category are designed to automate and track the work required to find, engage, and transact with the right blogs and other online outlets for sponsored content and measure referral traffic and conversions.


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Cooperatize is a Sponsored Content marketplace. On Cooperatize, brands generate a content brief outlining the campaign needs, and bloggers respond, develop a piece of content that the brand can review, accept and buy.
LinkedIn Sponsored Content is a tool enabling users to publish content directly to a LinkedIn feed. The solution identifies prospects by targeting content based on up-to-date LinkedIn profiles, using fields like job title, industry, seniority, field ...
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