Sponsored Content & Advertorial

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Definition

Sponsored Content refers to any content that appears to be entertainment or editorial but is actually paid-for advertising. It's a specific kind of native advertising where the content tells a story that shows a brand in a positive light. Tools in this category are designed to automate and track the work required to find, engage, and transact with the right blogs and other online outlets for sponsored content and measure referral traffic and conversions.

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Products

Brandzooka is a video advertising platform that uses attributes and interest targeting to find your audience. Define who they are by location, income, marital status, and more. Then, dig into their interests and activities to tell us exactly what the...
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By Cision
Cision Communications Cloud is one powerful, holistic PR platform that allows you to identify influencers, craft campaigns, and attribute value from the broadest spectrum of media sources. Today’s communicators know the importance of measuring their ...
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Cooperatize is a Sponsored Content marketplace. On Cooperatize, brands generate a content brief outlining the campaign needs, and bloggers respond, develop a piece of content that the brand can review, accept and buy.
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Gain is a collaborative platform for social media marketing management. Gain supports the entire social media marketing team including creative, scheduling of the content pipeline, media planning and budgeting, manager/client approvals, and reporting...
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By IZEA
Izea offers a marketplace where bloggers and advertisers can connect. Advertisers looking to increase brand awareness can engage bloggers and social network influencers to spread the word about the brand. The bigger the blog following, the wider the ...
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NativeKit by Thoughtleadr is a full-featured native advertising platform purpose-built to integrate seamlessly into a publisher's content stream. ThoughtLeadr enables publishers to direct sell fully customized native ad units for desktop and mobile, ...
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The Propel Media Ad Marketplace connects digital marketers with unique audiences through real-time intent-based technology. Propel's industry leading technology delivers exceptional traffic quality and return on ad spending through a winning combinat...
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By Sizmek
Sizmek Ad Suite gives you everything you need to create, distribute, and optimize your messaging, including ad serving, creative authoring, and industry-leading dynamic creative optimization. Harness the power of a worldwide platform, delivering more...
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LinkedIn Sponsored Content is a tool enabling users to publish content directly to a LinkedIn feed. The solution identifies prospects by targeting content based on up-to-date LinkedIn profiles, using fields like job title, industry, seniority, field ...
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