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Sponsored Content & Advertorial

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Definition

Sponsored Content refers to any content that appears to be entertainment or editorial but is actually paid-for advertising. It's a specific kind of native advertising where the content tells a story that shows a brand in a positive light. Tools in this category are designed to automate and track the work required to find, engage, and transact with the right blogs and other online outlets for sponsored content and measure referral traffic and conversions.

 

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Products

Cooperatize
By Cooperatize
Cooperatize is a Sponsored Content marketplace. On Cooperatize, brands generate a content brief outlining the campaign needs, and bloggers respond, develop a piece of content that the brand can review, accept and buy.
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Sponsored Content
By LinkedIn
LinkedIn Sponsored Content is a tool enabling users to publish content directly to a LinkedIn feed. The solution identifies prospects by targeting content based on up-to-date LinkedIn profiles, using fields like job title, industry, seniority, field ...
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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