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Direct Mail Measurement

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Definition

Direct Mail Measurement tools analyze audience demographics and customer aquisition cost, measure order rate and response rate, and can note which customers came in through direct mail, or attribute success via a number of channels including direct mail.

See the Interactive Direct Mail Technology Stack on CabinetM. 
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Subcategories

Audience Analytics

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About

CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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