Direct Mail Measurement

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Definition

Direct Mail Measurement tools analyze audience demographics and customer aquisition cost, measure order rate and response rate, and can note which customers came in through direct mail, or attribute success via a number of channels including direct mail.

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Subcategories

Products

Accelerated Insights Simulator is a cloud-based application that gives you secure access to testing results for direct mail campaigns. Its dashboard allows sorting by any set of variables, showing what lift can be gained over a control set of mailing...
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AccuBase is a behavioral analytics and buyer persona tool that provides a 360-degree view of customers. With the AccuBase information, marketing professionals can create profiles of customers in order to better segment which advertising message shoul...
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By Aprimo
Aprimo Campaign provides Enterprise Campaign Management capabilities from the cloud that allow modern marketers to easily perform deep segmentation on data where it rests (on-premise, hosted, cloud) across multiple sources. These selected and targete...
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SEMcasting Attribution is based on connecting a Custom Audience or a customer CRM file back to all of the touchpoints with which they engage. Any list of Offline Prospects, CRM Records, website impressions, or in-store visits can be onboarded for aud...
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Chat Center is a mobile-ready, customizable SaaS chat widget. Chat Center offers advanced features including Universal Chat Names or IDs, Chat IDs that are expressed as URLs, and a “Click to Chat” button that can be activated from any web or email li...
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Barometric is a powerful one-pixel solution offering advertisers actionable, unified, cross-environment insights and analysis in the form of easily-understood reporting. Powered by the most advanced cross-environment measurement platform in media tod...
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Barometric's device graph allows brands to onboard CRM data in order to measure direct mail campaign impact and close the loop between online and offline consumer activity. Gain insight into mail delivery and campaign performance with Barometric's po...
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El Toro is a location-based ad tool that targets digital ads to a customer by matching their IP address with their physical address, bringing a wide variety of banner and display ads to the sites the targeted customer visits on the Internet.
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By Lityx
LityxIQ is an advanced predictive modeling tool designed to help marketers grow their customer base and retain existing customers. LityxIQ can generate models that predict response, churn, or other customer behaviors, leading to better marketing path...
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Micronotes Predict is a predictive analytics tool that creates a file containing a score for each customer for each product which is then sent to the financial institution for consumption by email, direct mail, and CRM based marketers.
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