Data Management Platform (DMP)

< Back to category

Definition

Data Management Platform (DMP) software allows marketers to store audience intelligence and segment that information by demographics, or other segments, to optimize future ad buys. Data Management Platforms integrate with Demand Side Platforms, which purchase advertising based on DMP report results.

Contribute to this definition

Products

Deliver the best experience for your adblock visitors by providing transparent choices – so they can support the content they love. Set up multiple campaigns to target ad-blocker users. Track your ad-blocker users’ behavior, and measure your return-o...
  Compare
By Adobe
Part of the Adobe Marketing Cloud, Adobe Audience Manager is a data management platform that helps build unique audience profiles so that marketers can identify the most valuable segments and use them across any digital channel.
  Compare
Alesco Data's Machine Learning platform powers successful customer acquisition programs. Designed specifically for Direct Marketers, their platform helps drive continuous program improvement and generates significantly higher results over traditional...
  Compare
Alliant Engage is a solution for on-demand predictive data for improved lead conversion and lifetime value. On-demand data delivery from Alliant gives you exactly the insight you need to truly engage with your prospect and deliver precisely the right...
  Compare
Formerly Salesforce DMP, Audience Studio can help you gain deep insights by unifying and capturing your data to strengthen customer relationships across every touchpoint with a powerful data management platform. Combine all of your data from any sour...
  Compare
By Gimbal
AudienceArchitect is an advanced mobile data management platform. Start building your campaigns off its 109,000,000+ offline data profiles for the widest selection of verified mobile device users in the industry. AudienceArchitect leverages trillions...
  Compare
Cablato DMP connects with any number of data providers to access third party and first party data in your own CRM system for more precise prospecting, retargeting and creative personalisation. It can also collect details of your consumers’ behaviour ...
  Compare
Cross Pixel is a suite of tools and a proprietary data management platform (DMP). Cross Pixel harvests, organizes, markets and distributes audience and identity data for over 5500 sites and owners, enabling publishers, eCommerce sites, and data owner...
  Compare
By Cxense
Cxense is a 1:1 Data Management Platform (DMP) enables marketers to take user data to increase conversion rates, engage the audience, build valuable segmentations, optimize conversions and drive more efficient campaigns across channels. The platform ...
  Compare
The Data Axle is a real-time data platform that connects a business to contextually relevant information from millions of businesses including various hubs of content and information assets in real-time utilizing fast, scalable open-source technology...
  Compare
Finding more products...
Stay on top of the latest industry technology announcements with our weekly newsletter