Data Management Platform (DMP)

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Definition

Data Management Platform (DMP) software allows marketers to store audience intelligence and segment that information by demographics, or other segments, to optimize future ad buys. Data Management Platforms integrate with Demand Side Platforms, which purchase advertising based on DMP report results.

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Products

Activecore Marketing Cloud allows you to use DMP as a starting point, and then implement, measure, and analyze data all on one platform.
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Deliver the best experience for your adblock visitors by providing transparent choices – so they can support the content they love. Set up multiple campaigns to target ad-blocker users. Track your ad-blocker users’ behavior, and measure your return-o...
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By Adobe
Adobe Audience Manager pulls together data from any source to create audiences, and export segments to any destination to tie together your whole marketing stack, including the entire Adobe Experience Cloud. Audience Manager is a Data Management Plat...
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Alesco Data's Machine Learning platform powers successful customer acquisition programs. Designed specifically for Direct Marketers, their platform helps drive continuous program improvement and generates significantly higher results over traditional...
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By Amdocs
amdocsONE is a set of set of cloud-native, modular and open offerings and services that allow you to modernize, automate and digitize your business. The business-value driven amdocsONE portfolio leverages cloud-native microservice technologies for hi...
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Formerly Salesforce DMP, Audience Studio can help you gain deep insights by unifying and capturing your data to strengthen customer relationships across every touchpoint with a powerful data management platform. Combine all of your data from any sour...
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AudienceArchitect is an advanced mobile data management platform. Start building your campaigns off its 109,000,000+ offline data profiles for the widest selection of verified mobile device users in the industry. AudienceArchitect leverages trillions...
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By Census
Audience Hub, Powered by Snowflake, will enable customers to leverage their investments in the Snowflake Data Cloud to deliver personalized cross-channel engagement. Marketing and business teams can activate first-party data, build dynamic audience s...
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AudienceOne is a hybrid DMP (data management platform) that has both CDP/private DMP for 1st party data and public DMP for 3rd party data. AudienceOne had over 100 million mobile advertising IDs and a huge volume of data, featuring online data relate...
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Cablato DMP connects with any number of data providers to access third party and first party data in your own CRM system for more precise prospecting, retargeting and creative personalisation. It can also collect details of your consumers’ behaviour ...
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