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Video Advertising Planning and Buying

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Definition

Video Advertising Planning and Buying platforms offer tools for both publishers and advertisers. Some tools may include full targeting tools to reach segments of desired viewers. 

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Products

AdSphere
By DRMetrix
AdSphere is a competitive media-research system that helps agencies and advertisers to improve the ROI and KPIs of their television campaigns by providing insights that can’t be found anywhere else. AdSphere was developed to provide a window into the...
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Brand Campaign Control
By HIRO Media
HIRO’s Brand Campaign Control (BCC) gives advertisers full control over their programmatic campaigns. With HIRO’s BCC, advertisers gain an authentic and fully-transparent map of where their programmatic ads are running, as well as complete and precis...
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Brightcove Lift
By Brightcove Inc.
BrightCove Lift is an ad optimization solution to prevent ad blockers while delivering ad-supported video experiences on both desktop and mobile.
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FreeWheel
By FreeWheel
FreeWheel is an ad platform for the premium video market. The solution includes tools to manage orders across screens, monetize the ad experience, and maximize the value of premium content.
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Genius Monkey
By Genius Monkey
Genius Monkey is an ad platform built for results. It facilitates the buying, placement and optimization of media inventory using a bidding system. This makes the process completely automated, and while many companies use the “set it and forget it” m...
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Mirriad
By Mirriad
Mirriad is a video advertising platform for content owners, brands, digital broadcasters and distributors worldwide. Mirriad transforms premium content into inventory available as native ad units for sale. Advertisers determine ad duration, placement...
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On-Stream
By CatapultX
On-Stream is a video monetization and contextual AI platform that uses AI-powered ad placements to deliver your brand messages at the moment of highest impact and relevance across every channel. Contextual AI allows you to ‘Win the Moment’ by underst...
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Seenthis
By Seenthis
Seenthis is an interactive mobile ad solution that provides advertisers with an endlessly scrolling ad space to tell their stories. Using Seenthis, advertisers can combine a wide image with HD video and HTML overlays. The benefits of Seenthis include...
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Simulmedia
By Simulmedia
Simulmedia is a complete solution for data-optimized national linear TV. Place a small piece of code on your website and start to receive insights about your visitors’ TV viewing behavior, including their top shows, genres and networks.
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Taptica Video
By Taptica
Taptica Video is a programmatic platform built for storytelling. Taptica Video offers publishers access to quality content monetization, and advertisers the means to reach a high ROI at scale. Taptica maximizes impact and engagement through a variety...
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