AdSphere is a competitive media-research system that helps agencies and advertisers to improve the ROI and KPIs of their television campaigns by providing insights that can’t be found anywhere else. AdSphere was developed to provide a window into the world of accountable television advertising. The foundation of any successful campaign starts with creative that delivers measurable results. AdSphere will show you what creative approaches are delivering the best results across 165 industry categories.
AdSphere is the first competitive media-research system to focus on the brand/direct and direct response television (DRTV) industry. Intelligent and automated technology analyzes the digital attributes of every commercial and program to find new direct response spots and infomercials. AdSphere monitors commercial-grade signals on more than 120 national cable networks allowing for the monitoring of spots running inside of both national and local ad breaks. The technology also monitors all creative lengths including spot, 5-minute, and 28.5-minute formats. With breakthroughs such as same-day competitive intelligence, the days of waiting 6-8 weeks for competitive media research are over.
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Competitive Media Research for the DRTV industry
Marketing Function Customer Acquisition, Metrics and Insights, Planning, ResearchFor Use By
Company Type B2B, B2C, NPO, GOV, AGN, CST
Company Size Any size
Geographic Scope National
Market/Industry Specialization Advertising, Consulting, Consumer Products, Department Stores, Marketing, Retail & Wholesale, Television
Startup Friendly Yes