DRMetrix

DRMetrix launches AdSphere™

For four years, DRMetrix has been building the foundation from which to bring its most ambitious product to market. As a competitive media research system, AdSphere™ leverages game changing technology redefining this category of product for the DRTV industry.

DRMetrix deployed a state of the art ACR monitoring system at the end of 2014 and began building the database which today powers AdSphere™. Monitoring all DRTV spots and infomercials on leading cable networks, to date over 14,000 unique DRTV creatives have been identified and tracked across over 11.6 million airings. Over 4,200 DRTV brands from over 2,500 advertisers have been identified and segmented across 122 industry categories. As a DRTV business intelligence tool, AdSphere™ unlocks the power of this incredible database.

Learn more at www.drmetrix.com/blog