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DRMetrix

 
Temecula, California, United States
2012
Company Overview
Television airing verification and competitive media research to the brand/direct and direct response television industry. Monitoring all ad formats including spot, 5 minute, and 28.5 minute. Powerful visual airings verification addresses tough questions such as: Did the spot, 5 min, or infomercial creative really run? Were there any audio or video problems with the airing? Was the 800 number or promotion code in the airing correct? Did a competitor’s spot run in close proximity? Did the spot clear in the correct break type? DRMetrix also provides brand/direct research, direct response television research, and infomercial research
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Products and Services

AdSphere

 
AdSphere helps agencies and advertisers to improve the ROI and KPIs of their television campaigns by providing insights that can’t be found anywhere else. As a competitive media research system, AdSphere™ was developed to provide a window into the world of accountable television advertising. The foundation of any successful campaign starts with creative that delivers measurable results. AdSphere™ will show you what creative approaches are delivering the best results across 165 industry categories. AdSphere™ has tracked over 27 million airings across 33,000 accountable creatives since it was deployed back in 2014. Today, AdSphere™ tracks accountable campaigns on over 120 networks keeping track of best performing networks and dayparts with deterministic data insights that go far beyond traditional GRPs. In terms of airing verification, AdSphere™ raises the bar and is the only system on the market today that can address the following questions: Did the spot, 5 min, or infomercial creative really air? Were there any audio or video problems with the airing? Was the 800 number or promotion code in the airing correct? Did a competitor’s spot run in close proximity? Did the spot clear in the correct break type? Was the program description correct? (for infomercials)
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TRIAL/DEMO