Digital Experience

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Definition

A step beyond a Content Management System (CMS) is the DXP. It helps a brand produce digital experiences through websites, apps, portals, IoT devices and more.

Gartner defines the digital experience platform (DXP) as "an integrated set of technologies, based on a common platform, that provides a broad range of audiences with consistent, secure and personalized access to information and applications across many digital touchpoints. Organizations use DXPs to build, deploy and continually improve websites, portals, mobile and other digital experiences. DXPs manage the presentation layer based on the role, security privileges and preferences of an individual. They combine and coordinate applications, including content management, search and navigation, personalization, integration and aggregation, collaboration, workflow, analytics, mobile and multichannel support."

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Subcategories

Products

By Acquia
Drupal Cloud is a composable experience platform. Assemble and deploy digital experiences, wherever your customers spend time. It provides the flexibility to distribute digital experiences on all channels, existing and emerging.
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Dynamicweb Marketplace is a platform where customers can browse and discover add-ons per category and per solution, such as lead tools, marketing and sales tools, and performance tools. The addition of these add-ons adds powerful functionalities and ...
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ELAINE is a tool for agile marketing engineering in digital dialogue marketing with email and mobile. With ELAINE you can quickly create the better, more individual customer experience your customers want. Without having to change your system landsca...
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Episerver offers a customer-centric digital experience platform. It helps companies to learn from their customers, gaining their trust, and use superior intelligence to help serve them.
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Experience Cloud is an online social platform that enables companies to connect customers, partners, and employees with each other and connect the data they need to get work done. The Experience Cloud can build communities to gain deeper relationship...
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By Acquia
Acquia's Open DXP is a customer journey platform that enables more rapid digital transformation. The Acquia Open DXP is powered by Acquia Marketing Cloud and Acquia Drupal Cloud, a unified solution enabling organizations to rapidly create new digital...
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OrchestraCMS is a content management system developed on the Salesforce Platform; this allows for the seamless integration of Salesforce collaboration tools, CRM data, and business processes into a more dynamic, personalized mobile and web experience...
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By Stackk
Stackk is a Digital Experience Platform that comes equipped with managed WordPress and integrated marketing suite powered by Mautic, making it possible for agencies to help their customers manage content and digital experiences all in one place. Agen...
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By Wurkr
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WordPress VIP is the official digital experience platform (DXP) from the makers of WordPress, empowering marketers to create beautifully branded experiences, with security and scale that is tailored for the enterprise.
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