Digital Experience

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Definition

A step beyond a Content Management System (CMS) is the DXP. It helps a brand produce digital experiences through websites, apps, portals, IoT devices and more.

Gartner defines the digital experience platform (DXP) as "an integrated set of technologies, based on a common platform, that provides a broad range of audiences with consistent, secure and personalized access to information and applications across many digital touchpoints. Organizations use DXPs to build, deploy and continually improve websites, portals, mobile and other digital experiences. DXPs manage the presentation layer based on the role, security privileges and preferences of an individual. They combine and coordinate applications, including content management, search and navigation, personalization, integration and aggregation, collaboration, workflow, analytics, mobile and multichannel support."

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Subcategories

Products

Since most of the companies are marking its digital presence in the digital era, the efficiency of app & web app determines their success. Atatus helps you to get real-time app performance insights to resolve all the issues. Atatus helps you optim...
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By Zmags
Creator Connect is a digital experience platform that allows marketers to incorporate any component of their eCommerce infrastructure into their digital experiences. Designed by experts and powered by data, giving marketers, developers, and integra...
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Get discovered and fulfil orders instantly, with higher margins
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By Acquia
Drupal Cloud is a composable experience platform. Assemble and deploy digital experiences, wherever your customers spend time. It provides the flexibility to distribute digital experiences on all channels, existing and emerging.
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Dynamicweb Marketplace is a platform where customers can browse and discover add-ons per category and per solution, such as lead tools, marketing and sales tools, and performance tools. The addition of these add-ons adds powerful functionalities and ...
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ELAINE is a tool for agile marketing engineering in digital dialogue marketing with email and mobile. With ELAINE you can quickly create the better, more individual customer experience your customers want. Without having to change your system landsca...
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Episerver offers a customer-centric digital experience platform. It helps companies to learn from their customers, gaining their trust, and use superior intelligence to help serve them.
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Experience Cloud is an online social platform that enables companies to connect customers, partners, and employees with each other and connect the data they need to get work done. The Experience Cloud can build communities to gain deeper relationship...
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Expresia is a Digital Experience Platform that empowers users to drive desired business outcomes by providing full visibility of customer behavior, a native Customer Data Portal, and the delivery of hyper-personalized experiences through native AI an...
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By Acquia
Acquia's Open DXP is a customer journey platform that enables more rapid digital transformation. The Acquia Open DXP is powered by Acquia Marketing Cloud and Acquia Drupal Cloud, a unified solution enabling organizations to rapidly create new digital...
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