Digital Experience

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Definition

A step beyond a Content Management System (CMS) is the DXP. It helps a brand produce digital experiences through websites, apps, portals, IoT devices and more.

Gartner defines the digital experience platform (DXP) as "an integrated set of technologies, based on a common platform, that provides a broad range of audiences with consistent, secure and personalized access to information and applications across many digital touchpoints. Organizations use DXPs to build, deploy and continually improve websites, portals, mobile and other digital experiences. DXPs manage the presentation layer based on the role, security privileges and preferences of an individual. They combine and coordinate applications, including content management, search and navigation, personalization, integration and aggregation, collaboration, workflow, analytics, mobile and multichannel support."

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Subcategories

Products

By Acquia
Acquia Digital Experience Optimization is a comprehensive solution that enables marketers to optimize their organization's online presence, including websites, content, and digital engagement.
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Since most of the companies are marking its digital presence in the digital era, the efficiency of app & web app determines their success. Atatus helps you to get real-time app performance insights to resolve all the issues. Atatus helps you optim...
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By Zmags
Creator Connect is a digital experience platform that allows marketers to incorporate any component of their eCommerce infrastructure into their digital experiences. Designed by experts and powered by data, giving marketers, developers, and integra...
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Csmart Synapse is an industry-agnostic SaaS BSS to empower businesses worldwide to craft cutting-edge digital eco-systems for collaboration and delivery of innovative solutions.
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Get discovered and fulfil orders instantly, with higher margins
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By Acquia
Drupal Cloud is a composable experience platform. Assemble and deploy digital experiences, wherever your customers spend time. It provides the flexibility to distribute digital experiences on all channels, existing and emerging.
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Dynamicweb Marketplace is a platform where customers can browse and discover add-ons per category and per solution, such as lead tools, marketing and sales tools, and performance tools. The addition of these add-ons adds powerful functionalities and ...
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Simplify eCommerce! DynamicWeb is PIM, eCommerce, Marketing and CMS in one powerful Commerce Suite featuring standard integrations to Microsoft Dynamics ERP. Create an omnichannel B2B, B2C or D2C commerce experience using a modern MACH based applicat...
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Easy front-end design tool! With DynamicWeb Swift, you get easy-to-edit website templates, and all the Commerce features you need to run a successful online business. Everything in Swift is built on best-practices to ensure great looks and performanc...
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ELAINE is a tool for agile marketing engineering in digital dialogue marketing with email and mobile. With ELAINE you can quickly create the better, more individual customer experience your customers want. Without having to change your system landsca...
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