Data Marketplaces

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Definition

A data marketplace (or data sharing marketplace) is an online, transactional store that facilitates the buying and selling of data. Usually accessed via cloud services, common data types for sale range from business intelligence and research data to market and demographic data. Consumers include government, analysts, big business, and market intelligence firms. Universities, SMBs, and consulting firms are also major data purchasers.
Source: Snowflake

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The Kochava Collective is the world’s largest independent mobile data marketplace, with more than 3.1 billion profiles that can be activated across all major platforms, networks and DSPs. Kochava created Audience Insights to enable marketers to targe...
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Our proprietary technology powers all of our marketing and media offerings. It sets us completely apart from the competition. Our advanced data aggregation from premier partners creates customized and automated solutions powered by our cloud-based, L...
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