Cross Media and Cross Channel Advertising

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Definition

Cross Media and Cross Channel Advertising enable enterprises to plan and place ads across different types of media, to achieve a connected workflow across all channels. Tools in this category may have features to compare results from differing channels or recommend channels to users.

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Products

Advocado Activate automatically triggers digital campaigns (like search) in perfect sync with TV advertising. Advocado makes it possible for advertisers to connect with consumers during that precise moment (or micro-moment) when they want to know, go...
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By Teads
inRead, Teads’ flagship ad experience, is placed in the heart of professionally-produced editorial content providing premium, engaging, and brand safe ad experiences for video or display. Create a engaging experience that is controlled by the user as...
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Lumina is a global, cross-media planning and analytics platform that enables marketers to plan, measure, and optimize through an end-to-end system. The solution bridges each step of the media planning process, additionally integrating media buying sy...
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NT Technology is a Programmatic Platform that aggregates the world's best online advertising solutions and enables marketers and agencies to engage consumers across display, video, mobile, social mediums, etc. NT manages the full cycle of media buyin...
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RhythmOne is an end-to-end programmatic platform that provides direct, efficient, and effective connections, driving outcomes for advertisers and publishers. It provides innovative solutions for brands to connect with consumers.
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By Sojern
The Sojern Traveler Platform provides a travel-specific technology stack that collects, ingests, and activates data to drive customer success at scale. Sojern enables travel marketers to access all major digital marketing channels from a single provi...
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SteelHouse CANVAS is a platform for acquisition and retention, which consistently keeps the same message in front of an audience through display, onsite, and social.
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The Thunder Experience Cloud allows you to personalize, optimize, and connect cross-channel ad experiences for display, video, social, and more. The three components of the Experience Cloud — Creative Management Platform, Dynamic Creative Optimizatio...
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By Twilio
Twilio Marketing Campaigns is an advertising tool that enables enterprises to use a single application to create and manage display ad and social ad campaigns. Twilio SendGrid Ads allows marketers to reach customers via three new channels: Facebook, ...
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