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Cross Media and Cross Channel Advertising

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Definition

Cross Media and Cross Channel Advertising enable enterprises to plan and place ads across different types of media, to achieve a connected workflow across all channels. Tools in this category may have features to compare results from differing channels or recommend channels to users.

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Products

Addy
By Addy
Addy’s online local advertising store offers a complete mix of local advertising options, including print, out-of-home, television, direct mail, and creative services. With Addy, placing an ad is as easy as shopping online – all done within just a fe...
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Advocado Activate
By Advocado
Advocado Activate automatically triggers digital campaigns (like search) in perfect sync with TV advertising. Advocado makes it possible for advertisers to connect with consumers during that precise moment (or micro-moment) when they want to know, go...
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Business+
By Jun Group
Business+ is a self-service advertising platform for SMBs. No matter the industry – automotive, home services, non-profit & education, financial services, restaurant & food, health & wellness, real estate, or legal services, Business+ gives you the a...
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Compulse 360
By Compulse
Compulse 360 is an all-in-one martech platform built to plan, execute, and analyze omnichannel advertising campaigns. It combines sales enablement, order management, fulfillment, and analytics into one consolidated solution designed to make digital a...
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inRead
By Teads
inRead, Teads’ flagship ad experience, is placed in the heart of professionally-produced editorial content providing premium, engaging, and brand safe ad experiences for video or display. Create a engaging experience that is controlled by the user as...
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Kognitiv Amplify
By Kognitiv
Kognitiv Amplify is an AI-native, outcome-based paid media optimization software that aims to enable marketers to make better budgeting and planning decisions that maximize ROAS while acquiring more and better customers at a lower CPA through AI-powe...
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Lumina
By Mediaocean
Lumina is a global, cross-media planning and analytics platform that enables marketers to plan, measure, and optimize through an end-to-end system. The solution bridges each step of the media planning process, additionally integrating media buying sy...
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NT Programmatic Platform
By NT Technology
NT Technology is a Programmatic Platform that aggregates the world's best online advertising solutions and enables marketers and agencies to engage consumers across display, video, mobile, social mediums, etc. NT manages the full cycle of media buyin...
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RhythmOne
By RhythmOne
RhythmOne is an end-to-end programmatic platform that provides direct, efficient, and effective connections, driving outcomes for advertisers and publishers. It provides innovative solutions for brands to connect with consumers.
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Salesforce Advertising Studio
By Salesforce
Advertising Studio uses your CRM data to personalize digital advertising, creating 1-to-1 customer experiences. Use your first-party data available in Marketing Cloud, Sales Cloud, and Service Cloud to help shape and guide your advertising.
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