Audience Data

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Definition

Audience Data tools enable marketers to create and define custom audiences. From each platform marketers can choose audiences by demographics, apps on device, POIs visited, interests, or other previously-vetted segments.

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Products

By Adstra
Adstra Attributes are comprehensive consumer and business data files providing access to high quality individual data attributes that serve as the foundation of marketing, customer and advertising decisions.
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By Adstra
Adstra Audiences offers premium person-based data. Built off Adstra’s Attributes data files and Premium Data assets, Adstra’s Audiences are an easy and powerful way to reach customers and prospects across any media channel (Postal and Digital).
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Audience Management Platform is designed for mobile programmatic advertising, providing access to rich data at global scale. The platform gives advertisers and agencies the control to define audience segments and seamlessly activate them via their pr...
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Audigent is a first-party data platform for entertainment, sports, and lifestyle. Audigent's platform helps you identify and engage your fans regardless of where they are on the web, the social media channels they prefer, or the devices.
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CultureCode divides the multicultural market into two major segmentations. Hispanicity provides insight into the vast Hispanic/Latino-American consumer. Asianicity addresses the fast-growing Asian-American market. CultureCode data breaks down ethnogr...
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Factiva is a global news monitoring and search engine. Gain unique insights from the world’s most comprehensive collection of news and data.
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We provide a one-stop market database solution for B2B businesses. Unlike traditional data vendors that provide lists, Custom Made Data delivers a complete and accurate market database allowing you to reach every company and business person who matte...
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By SQAD
MEDIALOGIC by SQAD is an analysis tool for media outlets, advertisers, and agencies to connect-the-dots of target demo behavior thanks to deep integration with audience analytics data sources. This powerful research tool absorbs the vast amount of da...
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Optable is a SaaS data connectivity platform designed for the advertising ecosystem in the age of privacy. Leveraging cryptographic technology, Optable is an in-market solution that offers a decentralized, “headless” approach to enabling advertisers,...
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P$YCLE Premier is a tool for providing audience data to financial marketers. P$YCLE Premier is appended to customer files to provide insight as to the financial needs and behaviors of American households. Drawing on financial transactions data as wel...
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