Display and Banner Advertising

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Definition

Display ads are ads that appear in the online space. The first display ads were ‘banner ads’, hyperlinked, image-based ads shaped as a strip, and usually located at the top of a web page. Later, as web design became more complex and creative, display ads evolved to a range of shapes and sizes, and included videos, interactive elements, pop-up functions and more. Today, banner ads simply refer to a specific size, of 468 x 60 pixels.

Source: Outbrain

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TYPE-IN is a unique kind of advertising that gets site visitors to type branding messages by way of gaining access to the site, as an alternative to CAPTCHA and other user authentication. The tool promotes brands while protecting website publishers f...
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