Conversion Funnel Optimization

< Back to category

Definition

A Conversion Funnel is an ecommerce term that describes the different stages in a buyer’s journey leading up to a purchase. The funnel metaphor illustrates the gradual decline of the number of potential customers as they are guided through the conversion path. To optimize your conversion funnel you have to understand your customers’ behavior and identify the causes of the funnel “leaks” at each stage.   

Source: Oberlo

Contribute to this definition

Products

Cloud IQ is a customer engagement solution that identifies customers as soon as they land on your site and reacts to your customer's behaviour in real time with service-led messaging. After they leave, Cloud IQ sends them helpful reminders that you c...
  Compare
Omniconvert integrates three major aspects of conversion – web personalization, surveys, and A/B testing – into one compact and complete conversion optimization solution. The software is designed to help businesses understand their consumers while si...
  Compare
The Yieldify Conversion Platform is an award-winning solution for optimizing eCommerce customer journeys. It delivers website personalization and email remarketing solutions, both driven by behavioral segmentation. Drive more conversions, increase AO...
  Compare
Finding more products...
Stay on top of the latest industry technology announcements with our weekly newsletter