Conversion Funnel Optimization

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Definition

A Conversion Funnel is an ecommerce term that describes the different stages in a buyer’s journey leading up to a purchase. The funnel metaphor illustrates the gradual decline of the number of potential customers as they are guided through the conversion path. To optimize your conversion funnel you have to understand your customers’ behavior and identify the causes of the funnel “leaks” at each stage.   

Source: Oberlo

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Products

Cloud IQ is a customer engagement solution that identifies customers as soon as they land on your site and reacts to your customer's behaviour in real time with service-led messaging. After they leave, Cloud IQ sends them helpful reminders that you c...
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FACT-Finder is a conversion engine that easily integrates into your existing eCommerce platform for on-site product search, navigation, merchandising and personalization.
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FunnelGuard is an automated turn-key monitoring solution that maps your conversion funnels, sets up monitors as quickly as you can create campaigns, and shows you the most important things you can do to improve your Brand Uptime and protect your bott...
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By Mutiny
Mutiny is a no-code AI platform that helps marketers convert their top of funnel demand into revenue, without engineers. Mutiny gives marketers the tools they need to drive revenue and prove it — from data and analytics to AI-powered recommendations ...
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Omniconvert integrates three major aspects of conversion – web personalization, surveys, and A/B testing – into one compact and complete conversion optimization solution. The software is designed to help businesses understand their consumers while si...
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Sekel Tech offers Dynamic Listing Management (DLM), a powerful solution that helps businesses manage and update their online listings. DLM optimises online presence, attracts more customers, and improves marketing efforts.
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Sekel Tech’s Dynamic Hyperlocal Store Microsite solution empowers businesses to boost hyperlocal marketing and drive sales. These small, interconnected websites, linked to a brand’s subdomain and store locator, create organic discovery, foot traffic,...
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