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Fan-Based Marketing

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Definition

Fan-Based Marketing tools enable brands, sports teams and music industry leaders to monetize a fan base. Fan-Based Marketing tools collect customer data of fans and report out enthusiasms and dislikes. Features may include sponsorship activations, social aggregation and eCommerce tools.

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Products

FannexLive
By Fannex
FannexLive is a revolutionary mobile entertainment production system, designed for use in connection with venue event production to provide interactive entertainment to attending fans with smartphone devices.
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FortressONE
By Fortress
Fortress ONE is an interactive services and data platform used by over 130 of the world’s leading sports teams to deliver the best in fan experience. It powers the services that enable teams to identify and understand who their fans are and maximize ...
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Tradable Bits
By Tradable Bits
Tradable Bits is a fan-based marketing platform built specifically for music and sports brands. It's an all-inclusive solution for sponsorship activations, social aggregation and eCommerce-integrated Fan CRM system. These tools combine fan data acros...
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Votion
By Votion
The Votion platform enables marketers to build brackets of all types, including prediction brackets, voting brackets, NCAA brackets & more. Drive engagement, capture leads, & leverage a unique marketing campaign type.
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 16,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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