A Nonprofit CRM is a platform that helps organizations understand and maximize their relationships with donors. Also known as a “Constituent Relationship Management” system, the software is synonymous with a nonprofit database or a donor management system that organizes donor data, identifies donor trends, and makes recommendations to increase the likelihood of receiving future donations. For instance, with CRM tools, you can track when donors give and how often they give and predict when and how much they are likely to donate in the future.
CRM tools also improve efficiency by organizing donations by giving levels and managing all donations in one location, even if they are obtained across social networking platforms, email campaigns, and organization events.
Source: Kindful
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