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Nonprofit Relationship Management

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Definition

Nonprofit relationship management is the process of thoughtfully and proactively cultivating relationships with new donors and stewarding current donors in order to maximize donor retention, engagement and investment. It typically requires clear segmentation and prioritization of donors and leads to the formulation of clear goals and action plans for how the nonprofit will interact with a given donor segment to achieve desired results. Tools in this category manage CRMs, members, volunteers and alumni.

Source: Bridgespan

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Subcategories

Nonprofit CRM

Volunteer and Alumni Management

Products

Aegis CRM
By Aegis Premier Solutions
Aegis CRM provides the donor management and fundraising tools you need to help plan and execute fundraising campaigns. Manage campaigns and make adjustments by gaining quick insights from Aegis CRM’s analytics and reporting tools.
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Affinaquest CRM
By SSB
Affinaquest CRM is an advanced customer relationship management (CRM) solution for higher education and nonprofit institutions that improves fundraising, builds stronger constituent relationships, and creates a seamless donor experience.
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AidSpace
By AidSpace
AidSpace is a platform to support volunteer teams. It allows users to recruit volunteers, plan events, communicate, stay organized, manage schedules & assignments, and share news.
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Almabase
By Almabase
Almabase is all-in-one alumni management software for schools. Build an online community for your alumni to increase engagement and drive more donations.
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AlumniFinder
By AccuData Integrated Marketing
AlumniFinder’s suite of tools increases fundraising results by enabling you to efficiently maintain the accuracy and completeness of your donor and alumni records, use analytics to identify supporters with the greatest ability and likelihood to donat...
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Benevity Goodness Platform
By Benevity
The Benevity Goodness Platform helps brands bring their social mission to life with technology to build a positive workplace culture, amplify the impact of corporate giving, and power pro-social brand engagement.
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Blackbaud Luminate Online
By Blackbaud
Blackbaud Luminate Online provides everything you need to acquire more constituents, build online fundraising campaigns, and nurture sustainable donor relationships. Included in every Luminate Online implementation are strategic ongoing services that...
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Blue Utopia
By Blue Utopia
Blue Utopia is an operating system for progressive campaigns. Blue Utopia offers very powerful products for CRM, Advocacy, Fundraising, and Compliance. Deploy only what you need or take full advantage of the powerful way they work together. The Blue ...
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Brick River Contact Manager
By Brick River
Brick River Contact Manager helps nonprofits to track people, volunteers, donors, companies, and more. It's easy to use and flexible to handle your specific needs.
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Brightest
By Brightest
Brightest is a platform that allows interested volunteers to find nearby volunteer and community service opportunities.
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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