Nonprofit Relationship Management

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Definition

Nonprofit relationship management is the process of thoughtfully and proactively cultivating relationships with new donors and stewarding current donors in order to maximize donor retention, engagement and investment. It typically requires clear segmentation and prioritization of donors and leads to the formulation of clear goals and action plans for how the nonprofit will interact with a given donor segment to achieve desired results. Tools in this category manage CRMs, members, volunteers and alumni.

Source: Bridgespan

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Subcategories

Products

Aegis CRM provides the donor management and fundraising tools you need to help plan and execute fundraising campaigns. Manage campaigns and make adjustments by gaining quick insights from Aegis CRM’s analytics and reporting tools.
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AidSpace is a platform to support volunteer teams. It allows users to recruit volunteers, plan events, communicate, stay organized, manage schedules & assignments, and share news.
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By eRSVP
AllAssociation is an online membership management tool that automates registrations and renewals and collates membership information onto one universal database. AllAssociation is a customizable membership management solution that can be integrated w...
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Almabase is all-in-one alumni management software for schools. Build an online community for your alumni to increase engagement and drive more donations.
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AlumniFinder’s suite of tools increases fundraising results by enabling you to efficiently maintain the accuracy and completeness of your donor and alumni records, use analytics to identify supporters with the greatest ability and likelihood to donat...
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The Benevity Goodness Platform helps brands bring their social mission to life with technology to build a positive workplace culture, amplify the impact of corporate giving, and power pro-social brand engagement.
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Blackbaud Luminate Online provides everything you need to acquire more constituents, build online fundraising campaigns, and nurture sustainable donor relationships. Included in every Luminate Online implementation are strategic ongoing services that...
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Blue Utopia is an operating system for progressive campaigns. Blue Utopia offers very powerful products for CRM, Advocacy, Fundraising, and Compliance. Deploy only what you need or take full advantage of the powerful way they work together. The Blue ...
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Brick River Contact Manager helps nonprofits to track people, volunteers, donors, companies, and more. It's easy to use and flexible to handle your specific needs.
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Brightest is a platform that allows interested volunteers to find nearby volunteer and community service opportunities.
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