Customer Success tools help internal customer success, service, and marketing teams monitor customer activity and sentiment to better understand overall customer account health post-sale.
Customer success software platforms centralize all customer data into an accessible 360-degree view of the customer. The data might include support tickets, product usage, and adoption, downloads, upsells, or other customer signals. The typical goals of Customer Success activities are decreased customer churn, increased customer satisfaction (usually measured by an NPS score), and increased upsell opportunities.
Some customer success software will include all of the features below, while others may focus specifically on one area of customer success tracking or monitoring.
Source: Trust Radius
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