Call Tracking and Performance Management

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Definition

Call Tracking and Performance Management tools automate the process of capturing every call’s originating advertising source and the caller’s information. These tools aid marketers in attributing advertising, both online and offline, to create accurate cost-per-lead analysis.

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Products

CallSource captures every caller’s phone number, identifies the advertising source and records inbound calls for review, enabling you to return missed calls, recapture lost leads, and spend your advertising dollars where it counts. Marketers can revi...
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By Bipath
Contact Cloud is an all-in-one business call center solution leveraging Unified Communications as a Service technology. Contact Cloud has both call tracking and contact center solution tools in its platform. Manage all communication channels in one p...
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