Company Overview
ResponseTap connects the online customer journey to the phone call, allowing brands and agencies to plug the gap in their analytics. With call data sent directly into the rest of your marketing stack, ResponseTap gives full visibility of the customer journey, leading to optimized campaigns and ultimately greater profitability. In 2021, ResponseTap was acquired by Infinity.
ResponseTap is a call-based marketing automation solution that includes visitor-level call tracking to help deliver better, more satisfying customer experiences at the point of call.