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Customer Contact Preferences

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Definition

Knowing and maintaining each customer contact preference is an important part of our jobs as marketers. Contact preference is simply the way a contact wants to receive communication, whether it is through email, mail, phone or any combination. It is important for many reasons, including legal compliance as well as customer experience & satisfaction.

 

Source: TeleNet Marketing

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Products

Notifi
By Kubra
The Notifi platform combines information about customers’ communication preferences with data from back-office systems to automatically deliver the messages that customers want. Available channels include email, SMS text message, mobile app push noti...
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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