Through-Channel Marketing Automation

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Through-Channel Marketing Automation​ is a business system, comprising integrated goals, processes, and metrics, used by enterprise markets to enable and scale local marketing program execution and customer engagement, through channel partners (stores, agents, dealers, franchisees, distributors, and resellers) with governance to protect brand integrity. Source: Forrester

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Balihoo is a marketing platform built on a data engine that takes various forms of data to create a unique marketing strategy for each brand. The platform builds a marketing campaign by using local customer data from various sources, builds a marketi...
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