Audience Data

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Definition

Data marketplaces facilitate data transactions between data sellers (aka vendors or providers) and data buyers. They usually take a commission fee on each transaction and are focused on a specific industry and/or data type.

Source: Datarade

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Products

Adstra Attributes
By Adstra
Adstra Attributes are comprehensive consumer and business data files providing access to high quality individual data attributes that serve as the foundation of marketing, customer and advertising decisions.
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Adstra Audiences
By Adstra
Adstra Audiences offers premium person-based data. Built off Adstra’s Attributes data files and Premium Data assets, Adstra’s Audiences are an easy and powerful way to reach customers and prospects across any media channel (Postal and Digital).
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Audience Management Platform
By Adsquare
Audience Management Platform is designed for mobile programmatic advertising, providing access to rich data at global scale. The platform gives advertisers and agencies the control to define audience segments and seamlessly activate them via their pr...
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Audigent
By Audigent
Audigent is a first-party data platform for entertainment, sports, and lifestyle. Audigent's platform helps you identify and engage your fans regardless of where they are on the web, the social media channels they prefer, or the devices.
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CultureCode
By Claritas
CultureCode divides the multicultural market into two major segmentations. Hispanicity provides insight into the vast Hispanic/Latino-American consumer. Asianicity addresses the fast-growing Asian-American market. CultureCode data breaks down ethnogr...
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Factiva
By Dow Jones
Factiva is a global news monitoring and search engine. Gain unique insights from the world’s most comprehensive collection of news and data.
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Marketing database as a service
By CustomMade Data
We provide a one-stop market database solution for B2B businesses. Unlike traditional data vendors that provide lists, Custom Made Data delivers a complete and accurate market database allowing you to reach every company and business person who matte...
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MEDIALOGIC by SQAD
By SQAD
MEDIALOGIC by SQAD is an analysis tool for media outlets, advertisers, and agencies to connect-the-dots of target demo behavior thanks to deep integration with audience analytics data sources. This powerful research tool absorbs the vast amount of da...
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Optable
By Optable
Optable is a SaaS data connectivity platform designed for the advertising ecosystem in the age of privacy. Leveraging cryptographic technology, Optable is an in-market solution that offers a decentralized, “headless” approach to enabling advertisers,...
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P$YCLE Premier
By Claritas
P$YCLE Premier is a tool for providing audience data to financial marketers. P$YCLE Premier is appended to customer files to provide insight as to the financial needs and behaviors of American households. Drawing on financial transactions data as wel...
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About

CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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