Audience Data

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Definition

Data marketplaces facilitate data transactions between data sellers (aka vendors or providers) and data buyers. They usually take a commission fee on each transaction and are focused on a specific industry and/or data type.

Source: Datarade

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Products

Audience Management Platform
By Adsquare
Audience Management Platform is designed for mobile programmatic advertising, providing access to rich data at global scale. The platform gives advertisers and agencies the control to define audience segments and seamlessly activate them via their pr...
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CultureCode
By Claritas
CultureCode divides the multicultural market into two major segmentations. Hispanicity provides insight into the vast Hispanic/Latino-American consumer. Asianicity addresses the fast-growing Asian-American market. CultureCode data breaks down ethnogr...
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MEDIALOGIC by SQAD
By SQAD
MEDIALOGIC by SQAD is an analysis tool for media outlets, advertisers, and agencies to connect-the-dots of target demo behavior thanks to deep integration with audience analytics data sources. This powerful research tool absorbs the vast amount of da...
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P$YCLE Premier
By Claritas
P$YCLE Premier is a tool for providing audience data to financial marketers. P$YCLE Premier is appended to customer files to provide insight as to the financial needs and behaviors of American households. Drawing on financial transactions data as wel...
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Technology
By Silvercrest
Our proprietary technology powers all of our marketing and media offerings. It sets us completely apart from the competition. Our advanced data aggregation from premier partners creates customized and automated solutions powered by our cloud-based, L...
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About

CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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