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Social Media Analytics

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Definition

Social media analytics are both the indicators being measured (audience profile, audience size) and the tools for insight and analysis of social media properties. Social Media Analytics tools range from free dashboards to suites reporting followers’ habits, or integrate email campaign reporting, and often include features such as the ability to post ahead of time.

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Products

Ahalogy Muse
By Aha!ogy
Ahalogy Muse tracks conversation and content in a broader category, presenting both high-volume and fast-emerging trends along with visual inspiration. The solution includes category data from Facebook, Pinterest, and Ahaology's own network of 5,000...
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Audience Analytics
By BrandChats
Audience Analytics is a social media data platform that improves knowledge of your audience: demographics, psychographics, interests, behaviours & affinities.
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Audiense Insights
By Audiense
Audiense Insights transforms how you innovate and make decisions, growing your business through discovering new opportunities and executing relevant personalized experiences, by understanding the audiences that matter to your business.
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Blinkfire Analytics
By Blinkfire Analytics
Blinkfire Analytics is an analytics platform tracking brand images posted by sports fans, enabling brands to evaluate sponsorships across social media and social streams. Blinkfire's BrandSpotter feature tracks brands and scenes in images and videos ...
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BrandGraph
By IZEA
BrandGraph is a social intelligence platform enabling marketers to measure social media performance with share-of-voice, engagement benchmarking, category spending estimates, influencer identification, and sentiment analysis.
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Brandwatch Social Media Management
By Brandwatch
Brandwatch's Social Media Management solution is a comprehensive platform designed to help businesses effectively manage their social media presence across multiple channels.
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Catalyst FUSION
By Catalyst
Catalyst FUSION is a proprietary data and analytics engine with on-demand tools and analyses designed to harvest market insights from large volumes of data. FUSION generates actionable insights for more intelligent media investments and more informed...
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Codec
By Codec
The Codec platform combines artificial intelligence with machine learning to extract the real-world meaning of text, image and video content and how it’s consumed by online audiences. These insights help creatives and brands make better content marke...
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Crowdbabble
By Crowdbabble
Crowdbabble is a powerful social media analytics solution for busy marketers. Measure, benchmark, and optimize your social media channels with Crowdbabble.
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CrowdTangle
By CrowdTangle
CrowdTangle combines social network monitoring with social influencer discovery and competitive intelligence (CI). Social strategists can use CrowdTangle to identify the most influential social network referrers, compare and rank their own brand agai...
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