Brandwatch Social Media Management

Product Overview
Brandwatch's Social Media Management solution is a comprehensive platform designed to help businesses effectively manage their social media presence across multiple channels.

• Content Calendar: An integrated calendar that allows teams to collaborate, schedule, edit, preview, and publish both organic and paid content across various social media platforms. This feature ensures quality and brand consistency across campaigns and teams.
• Multi-Channel Management: The ability to manage content and interactions on multiple social media platforms including Facebook, Instagram, Twitter, TikTok, YouTube, Reddit, and LinkedIn, all from a single interface.
• Engagement Tools: A unified inbox for managing and automating cross-channel conversations, allowing brands to maintain a responsive and aligned voice across platforms.
• Social Listening: Advanced tools to search social networks and the internet for relevant conversations, trends, and potential issues, helping brands discover opportunities and avoid problems.
• Analytics and Reporting: Customizable dashboards to measure performance across networks, benchmark against competitors, and showcase social media ROI.
• Asset Management: A centralized digital asset library to store all content, making it easier to manage and repurpose social media assets.
• Workflow Management: Customizable approval flows to ensure quality control and streamline the content creation process.
• AI-Powered Insights: The platform leverages AI to help brands discover new trends and make smarter decisions based on consumer opinions.