Product Overview
The Codec platform combines artificial intelligence with machine learning to extract the real-world meaning of text, image and video content and how it’s consumed by online audiences. These insights help creatives and brands make better content marketing and creative decisions.
Before you spend big on content, Codec provides real-time intelligence to inspire and optimize creative and planning decisions. By translating insights into actionable content recommendations, Codec empowers a brand to understand exactly what content to make and removes the financial and reputational risks of guesswork. Codec answers the what, when, where and why of content marketing. The result is better ROI, better engagement and better-informed teams.
Codec uses the most sophisticated artificial intelligence and predictive content analytics to gain insight into thousands of online tribes and the content they consume. Codec knows what moves and inspires different online audiences because we use AI to understand the deeper meaning behind social content and how audiences interact with it. The platform analyzes the meaning of billions of bits of text, image and video content online to extract insights into how your target audience interacts with that content, to recommend the content that will activate them.
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