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Customer Lifecycle Management (CLM)

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Definition

These tools measure the success of a Customer Relationship Management program. These programs' analytics can be used to predict the needs of the best customers to find better opportunities for upsell, time introduction of new products and foresee the ending of a customer relationship.

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Products

MetaCX
By MetaCX
MetaCX platform is a collaborative B2B customer lifecycle solution that ensures transparent, value-based alignment between suppliers and buyers. Sales representatives can use MetaCX to create co-branded shared spaces to collaborate with their prospec...
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About

CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 16,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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