Location-Based Marketing

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Definition

Location-Based Marketing tools leverage mobile or harddrive location data of a customer to help marketers reach that end-users when he or she is in a position to buy. MarTech, AdTech and FinTech in this category leverage other areas such as retail, advertising, mobile and customer identity, but are specific to location, including beaconing, nearables, location-based analytics, geofencing and others. 

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Subcategories

Products

1Channel Field Force Management Solution helps sales organizations and retail stores plan, manage and measure the performance of all field sales, retail stores and marketing initiatives. Quick to install and deploy, the 1Channel provides dozens of to...
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Ability CCS is an end-to-end Enterprise Resource Management (ERP) platform for single-channel and multi-channel retailers. Ability CSS handles the entire lifecycle of your daily business operation, from supply chain management and inventory control t...
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AdClarity GeoSurf empowers users to easily interact with geo-targeted content like a local user does and verify deployment of ad placements, landing pages, and funnels in every location over desktop, mobile, VPN and API.
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By Adwerx
Adwerx is an advertising platform that helps real estate agents create engaging ads, and advertise on thousands of websites, in the Facebook mobile NewsFeed, and in thousands of mobile apps. With Adwerx, reach a local audience with simple pricing. Pr...
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Airspace is a proximity marketing platform that lets retailers, restaurants and other local businesses send offers and promotions to consumer smartphones. Airspaces mark the proximity perimeters and can be narrowed down to a specific store, store ais...
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AisleFire is an in-store mobile marketing platform for mass retailers and their brand partners, enabling them to communicate directly with shoppers in-aisle where products of interest are within arms’ reach.
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Aislelabs Engage is a proximity marketing tool that enables retailers and other brick-and-mortar stores to reach consumers while they're in or near the store. An intuitive template-based UI and a cloud-based intelligence engine can help craft and del...
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Aislelabs Flow is a location-based analytics platform designed to provide retailers with actionable insights on how shoppers behave inside and outside your stores. The solution makes it possible to visualize and compare first time and repeat visitors...
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Aislelabs Navigate is advanced location technology that combines the power of iBeacon Bluetooth and Wi-Fi technologies to get the most accurate indoor location. Navigate is simple to configure and manage through a user-friendly dashboard.
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Aislelabs Social WiFi is an in-store intelligence tool that uses the store's guest Wi-Fi to get access to shopper age, gender, interests, email and other key attributes.
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