Location-Based Marketing

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Definition

Location-Based Marketing tools leverage mobile or hard drive location data of a customer to help marketers reach that end-user when they are in a position to buy. MarTech, AdTech and FinTech in this category leverage other areas such as retailadvertisingmobile and customer identity, but are specific to location, including beaconing, nearables, location-based analytics, geofencing and others. 

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Products

Salesforce Maps is a sales tool that visualizes data to prioritize and scale daily customer visits using key business data, such as lead value and account type. Teams can roll out streamlined territory plans at scale with automatic updates for new re...
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