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Tag Management

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Definition

Tag Management is the process of monitoring and maintaining marketing tags integrated into digital properties. A tag management system (TMS) is a tool that simplifies the processes of implementing, maintaining and sunsetting the increasing number of tag implementations an organization employs.
Source: Observe Point

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Products

Adobe Dynamic Tag Manager (DTM)
By Adobe
Part of the Adobe Marketing Cloud, Dynamic Tag Management (DTM) lets marketers quickly and easily manage tags and provides innovative tools for collecting and distributing data across digital marketing systems. DTM also enables responsive delivery of...
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Adobe Experience Platform Launch
By Adobe
Adobe Experience Platform Launch is a tag management system to unify data from multiple sources with its rule-based TMS. This client-side marketing ecosystem empowers developers to build integrations on a robust, extensible platform that partners, cl...
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aqfer Universal Tag (aUT)
By Aqfer
aqfer Universal Tag (aUT) is a first party tag management and web beacon solution. aqfer Universal Tag brings the back home to your own scalable marketing data lake. aqfer data ingestion, management and analytics tools extract real business value by ...
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Ensighten Manage
By Ensighten
Ensighten Manage is an enterprise tag management solution allowing users to deploy, validate and update disparate marketing technologies while unifying customer data across brands, domains, mobile apps and display advertising tags  — all within a cri...
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Google Tag Manager
By Google Inc
Google Tag Manager, part of the Google Marketing Platform, keeps track of a set of tags and tag-firing triggers that define when those tags should be made available on your site. When a user visits the site, the most up-to-date tag configuration is s...
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Hub’Scan EX
By Hub'Scan
Hub’Scan EX is an SaaS platform dedicated to digital analytics, digital marketing and traffic acquisition performance. The solution performs web analytics tag audits, validates tagging plans, replays user journeys, and certifies banner ad campaigns.
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Jamcracker Cloud Management Platform
By Jamcracker
The Jamcracker Platform is a comprehensive cloud services broker, cloud services management and cloud governance platform, including cloud services provisioning, policy management, cloud cost management, and operations management. Jamcracker enables ...
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Phluant's Open Data Access Point
By Phluant
Phluant's Open Data Access Point (ODAP) provides a scalable, single point tag-based solution to collect and pass integral identity measurement data from every mobile ad impression across all ad networks, exchanges, sites and over 850,000 apps directl...
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Piwik PRO Analytics Suite
By Piwik PRO
Piwik PRO's smart technical solutions provide valuable insights into website traffic, visitor activity and marketing campaigns, so users can optimize their digital strategy and the online experience of their visitors. Piwik PRO was created in resp...
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Scalr Cloud Management Platform
By Scalr
Scalr has designed a Cloud Management Platform (CMP) to address the complex and often conflicting needs of an enterprise adopting cloud.
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