Lead Scoring & Grading

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Definition

Lead Scoring & Grading tools predict which prospects are most likely to become customers. These tools rate visits to the "price list" pages of a website, engagement with reviews, product information downloads and free trial activation and matches that behavior with customer data to develop a sales lead.

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Products

By 6Sense
6sense is lead scoring software that prioritizes known prospects, assigning the highest scores to the ones who are ready to buy. The platform predicts with more than 80% accuracy. Unlike basic predictive lead-scoring tools that rely on static data, d...
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ActiveDEMAND is a fully integrated, web-based marketing automation platform for small to medium sized businesses. Packed with features for streamlined campaign management, campaign recipes and attribution reporting, ActiveDEMAND enables even a sole p...
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SalesOptimize is a B2B Lead Generation SaaS platform. Our technology scans the internet to tag eCommerce sites around the world. Using deep web analytics , we can identify / determine - Estimate of the merchant size - Contact data - eCommerce plat...
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The difference between 2C and 2B marketing is that you are targeting prospects at company level. Bilin processes billions of data points everyday, connects normally separate data from digital advertising, website activity, social networking and etc. ...
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Cup of Data provides simple interfaces to manage robust lead identification, from which both sales and marketing can easily agree. Lead selection, scoring, and context models are unique for every customer. All deep learning and machine learning model...
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DataFox Account Scoring helps businesses and financial firms find and prioritize their best-fit targets.
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EverThere is a performance based automated marketing platform that enables companies to connect with their target audiences and generate highly qualified leads at live events around the world without having to sponsor or attend them. We utilize the a...
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By fiind
Fiind Rhythm serves as a Customer GPS helping to lift responses, conversions and ROI. Marketers can reach the right customer at the right time with the right message by turning on their Customer GPS that answers questions such as who is likely to buy...
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Freshsales builds upon the CRM functionality of Freshdesk with the addition of sales enablement features, such as sales campaigns, lead scoring, integrated phone center functions, integrated email tracking and event analytics. The platform unifies th...
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Jornaya Intelligence is a lead acquisition intelligence platform that tracks the origin and history for every online lead generation event, from initial impression to final conversion. Jornaya witnesses and certifies more than 120 million consumer ev...
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