Digital Asset Management (DAM) describes the systems and processes of cataloging, archiving and sharing licensed media files, including photos, illustrations, composites, video, sound files and documents. DAM systems add metadata or accept files with metadata so managers can enact permissions, mark files as unfinished or outdated, set copyrights and quickly retrieve the correct files when needed. Digital Asset Management tools are available as stand-alone systems or bundled as part of a powerful Content Management System (CMS) or marketing automation platform.