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Madison, Wisconsin, United States
Company Overview
Widen is a marketing technology company. That means we develop software solutions for marketers who need to connect the assets in their visual content – like graphics, icons, videos, photos, logos and more – with other people and systems for greater brand consistency. Our software business is built on more than 65 years of rich media and creative workflow experience, making us the most trusted leader in digital asset management and beyond.
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Products and Services


Smartimage is a lightweight digital asset management solution that is simple to set up and easy to use. Not everyone needs a full-scale digital asset management solution, but everyone does need a simple way to manage and share their images. To get started, transfer your current folder structure into Smartimage or start from scratch. Large image previews and a beautiful interface make for easy browsing and sharing of images. Collect photographs, videos, graphics, and more from any device, and allow others to upload files with the share of a link, no login required. The original file and common conversions are instantly ready for use. Your team is connected with Smartimage and Amazon Web Services (AWS).
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Web-to-Print Templates

Web-to-Print Templates make it easy for InDesign users to create branded collateral on demand using your centralized digital assets. Personalize layouts easily, with items like location and contact information, using the self-serve features of Templates. Empower your sales people, marketers, and dealers to localize materials – like sell sheets, brochures, flyers, and business collateral – while giving designers multiple template options in the tool they use most. Link directly to your content in the Widen Collective and rest easy knowing your teams and partners are creating materials that are on brand, and your brand is under control.
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Widen Collective

The Widen Media Collective is cloud-based digital asset management software solution that is highly configurable, affordably priced, easy to use, and quick to deploy. Media Collective brings together all of your image, video and creative files in one location to quickly find, access and share – anytime, anywhere, on any device.
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Widen Introduces DAM Insights, a New Content Analytics Tool for Digital Marketers

New Widen Media Collective Dashboards and Charts Reveal the ROI of Content by Showing Where Digital Assets Are Published, Who Uses Them and How They Perform Over Time

Connect with Widen

Marketing Function Automation, Branding, Channel Marketing, Customer Acquisition, Customer Engagement and Retention, Globalization, Integration, Metrics and Insights, Planning, Productivity